At Zebrano we pride ourselves on working closely with top brands around the globe to deliver exciting, new, innovative garden furniture right to your back garden. One of the top brands that we work closely with is Nova Outdoor Living.

Nova Outdoor Living has been designing garden furniture for over 40 years and when it was first founded in 1974, Nova became known for its aluminium garden furniture and garden cushions. Nova was extremely successful in this field for many years, even being recognised for their innovation and design as the first company to successfully design a fully cast aluminium reclining chair.

Sadly, Nova stopped trading in November 2014 due to the previous owner retiring. However, in 2017 new director James Whiteley took over the Nova brand and has pointed the brand in a new direction focusing on traditional rattan garden furniture and new ranges including the stunning Fireglow range.

Nova Fireglow Range

The Fireglow range is a range of aluminium garden furniture which comes with handy firepit built in to each table to help keep you and your guests warm and extend your al fresco dining for longer.

Nova has also developed their own range of patio heaters which we are proud to stock. These patio heaters come in all shapes and sizes including parasol heaters, freestanding heaters and table-top heaters. Nova believed it was important to develop this range to allow people to enjoy their garden all year round and not just during the fleeting British summertime.

Another key range from Nova that we are happy to say that we offer is their strong range of parasols and bases. Nova has developed an extensive range of parasols including cantilever parasols, aluminium parasols and traditional wood parasols. Nova has ensured that all of their parasols operate using simple to work systems that make opening and closing the parasols easy. They have also worked hard to develop thick and durable canopies in a range of different colours so that there is something for everyone.

Nova Heritage Range

Nova specialises in rattan garden furniture including the famous Heritage and Oyster collections. The Heritage collection uses duracore half round rattan weave and comes with a 7-year guarantee on everything from dining sets to corner sofa sets, to daybeds and everything in between. The Oyster collection uses a duracore flat weave which also offers a 7-year guarantee and offers an exclusive range of dining sets, casual dining sets and corner sofas.

All of Nova’s rattan garden furniture is 100% weatherproof and can be left outside all year round. However, Nova understands how many people like an additional layer of protection during the winter months and to stop dirt and droppings getting onto their furniture so they have also released a range of garden furniture covers which we are proud to offer to our customers. Nova’s garden furniture covers are treated with a specialised Weathertex formula to repel water and to prevent UV rays, frost and snow from damaging both your furniture and the cover itself. All of Nova’s garden furniture covers come with a handy carry bag as well as eyelets and draw strings to help securely attach the covers to your furniture.

Nova Fabric Range

With Nova taking on a new direction with new management in place this year Nova also released a range of outdoor fabric in partnership with Sunbrella, experts in weatherproof fabrics. The outdoor fabric range is not only 100% weatherproof but is also designed to be incredibly stain repellent and easy to clean.

We were lucky enough to sit down with Nova’s new director Mr. James Whiteley and discuss his history with Nova and the future of the brand:

What attracted you to the Nova brand?

“The history behind the brand is very strong, probably one of the strongest garden furniture brands in the UK due to the length of time it has been around and the consumer confidence it has built up. NOVA was one of the only garden furniture brands known by consumers and you can still find people selling second hand NOVA garden furniture online today. They describe is as, Original NOVA high quality furniture etc. They were also one of the only major brands to be stocked in stores such as Wyevale Garden Centres, Dobbies Garden Centres & John Lewis. In their peak I would estimate they had over 500 garden centre stockists around the country.

James Whiteley

They were leaders in design back in the day and offered a wide range of products including Resin, Wood & Cast Aluminium, as well a

s being famous for key items such as padded relaxers, swing hammocks and bistro sets.”

What do you see next for Nova?

“To reintroduce some of the historic best sellers and bring through a “NOVA Classics” range that will give trade buyers the chance to remember why they loved NOVA. The range will not be huge and will only consist of roughly 10 different items but will create an impact when the buyers see these old designs once again. I would also like to find their old cast aluminium factories in Poland and bring back the most popular; and still commercially viable, designs which strangely include a range called Heritage.

I would also like to take time to really consider the brand direction and marketing behind NOVA and am considering bringing in a specialist external marketing company to help with the company’s inception and conception. We need to use the history to pull at buyers and communicate the strength of the brand once again. I think we can bring collections through such as “NOVA Retro”, “NOVA Classics”, “NOVA Unique”, “NOVA Originals”, NOVA Untouched” etc. Each operating in a different design pool for different buying styles.

The whole image from the brand must be communicated through from Email footers, Headed Paper, Business Card, Brochures, Exhibition stands, Packaging etc.”

How will Nova move forwards?

“The new NOVA is now a modern company and totally different to the NOVA of old. The reason NOVA ceased trading is because it didn’t move with the times and its team got slow and old. We have adopted modern technology to offer customers live stock info, online ordering, bespoke furniture design offers, up to the minute product design, mail order packaging, high quality in store POS, full hi-res photo library for each set along with content for online platforms, FOB ordering, ex warehouse ordering, direct dispatch ordering. We will ensure NOVA has everything a buyer requires plus ideas they didn’t know that needed but after using will never be without again.”

 

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