Home and garden retail searches rocket
New research has revealed that the home and garden sector were amongst the biggest areas of retail searches online over the summer months.
Studies have shown that compared to the same time last year, online searches for the home and garden shot up by 15% between June and September.
According to the BRC-Google Online Retail Monitor the total search volumes for home and garden were higher by 15% in the third quarter of the year.
With the garden market in particular dominated by rattan, and with an increasing demand for this material for interior design too, the rise in consumer appetite is set to send sales of rattan furniture spiralling.
Smartphone searches in particular were higher, up by a whopping 41% on those carried out the year before. Searches performed on a tablet were substantially up too, rising by 22%.
Home and garden searches are on the rise
Heightened increase in mortgages
The renewed interest in garden and home decor came as separate studies showed a rise in mortgage enquiries and retail experts believe the two factors are linked.
The director general of the British Retail Consortium (BRC), Helen Dickinson, said that the trend for mortgages was being mirrored to the home and garden sector, as people look for ideas to furnish their properties.
With rattan being one of the most popular materials for garden furniture thanks to its versatility and durability, demand is expected to continue to rise. And with Britain experiencing a shortfall in supply because demand was so high in early summer, consumers may well find that buying during the winter months helps to make sure they don’t lose out once the warmer weather arrives once more.
Image Credit: Louise Wooder
You must be logged in to post a comment.
click here to log in